"What's in a name"? That which we call a rose by any other name would smell so sweet. Oh, Juliet if it were only true.
When it comes to E commerce domain names are the key to Branding. When choosing your domain name or blog title there are two things to consider:
1. the human concern and
2. the search engine.
The artistic choice and the practical choice.
Your name should be memorable and easy to spell.
The shorter the better and it should be something everyone know how to spell.
The K.I.S.S. principal applies here.
You should always go for a domain name that ends in .com. I don't know how many times I have gone crazy trying to find a website for a show and not been able to locate it because it was .org.
If your artist name is taken which is always a good choice look at combinations of words that make a mental map for the patron and is easy to remember and spell.
For search engines, key words are important. Meta tags that match your domain name just add to higher ranking.
Sticking with your own name is a great way to brand your self, if it is available,and if it is easy to spell and is memorable. If is not ;then think of a way to shorten it or add a key word.
So Juliet there is a lot more in a name today, but I will keep smelling the roses.
This weeks Aceo's are available at my ebay store.
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