Monday, October 15, 2012

Where are the Mice

Art by Delilah
One of the great things about marketing is that it's a continuous process, not a one-time event.If you are a creative person you are probably a Jack or Jill-of–all-trades . . . and master of many. Some days I fell like I do it all. There are days that I know I do!

For artists and entrepreneurs( we are both), the world is full of shiny new things. We are curious, multifaceted, changeable and full of future potential. We tend to jump right in and lead with our hearts. That is why it is so easy for us to get burnt out from trying to do it all.It so hard to keep all of those balls in the air.

As an artist trying to build your art career you have many things to think about: networking, social media, finances, managing your contacts and sales, competitions, gallery representation, and more. 

 It’s enough to make any artist long for the days where your only concern was the creative process.  While your right brain might be screaming “just create!” your left brain knows that by being organizing and taking control of your career you can achieve that most sought after goal of being able to make a living doing what you love. The trick is getting the right brain to talk to the left brain it is Mars and Venus all over again. 

Before you get lost in your day and everything that you need to do,want to do and think about doing: you need to remember you can not be everything to everybody. So slow down and pick a direction.

"Before you build a better mousetrap, it helps to know if there are any mice out there"- Mortimer Zucherman.

I have a passion for art marketing, writing,  and creating magnificent art. I love music, travel,small towns, hiking,runing -- and the list goes on and on. (See how boring and confusing this is!)

The world is just too exciting for me. I want to do it all!

If you are like me you need to build a brand. You must tell people who you are let them read the story of you and your art.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Seth Godin

So for the next few weeks lets think about building our brand.


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