Standing out in the Crowd

Successful artists want to change the world. They are Outside Zebras that avoid the Herd, they live on the edge.

In his book Purple Cow: Transform Your Business by Being Remarkable, Seth Godin says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.

Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, a best-selling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off."

To be a successful artist today you have to be good and you have eo be an excellent marketing entrepreneur.






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