Saturday, January 05, 2013

Goal Setting for the New Year

 Goal Setting and Bushiness Planing for 2013

When the economy slows down you must not only work harder but smarter. It is easy to become discouraged but setting realistic achievable goals will set you on the right path to a successful artistic career.

Here are some ideas to point you in the right direction. Please share things that you use I know we would all love to add them to our bags of tricks.

How to plan for more income:
1.*** Review your expenses and income from 2012***
You can not make improvement if you do not know where you have been.
a. Is there any way to cut expenses?
b.How can you increase revenue? (SALES)

2. Review your sales, where did they come from
a. Galleries
b. Art Shows
c.on line

3. Do you have other ways to market your work or generate income from it?
a. Cards
b. Prints
c. Jewelry

4. Set Attainable goals that are measurable.
a. How many paintings did you paint in 2012, what % sold
If you sold everything you painted, can you paint more this year? If not then it is time to raise your prices.
b. Was there a common factor in the works that sold? Color,size,subject?

5. Break down your sales by price and sales. To set goals for this year.

Let's say you made $10,000 last year and you want to increase revenue by 25% this year.
Last year you sold :
20 @ 100= 2000
10 @ 200=2000
5  @  500= 2500
2  @ 1000=2000
you taught 2 class @ 500=1000
Then you sold cards,prints,and trading cards for 500
This was the break down of you 10,000 revenue stream.

Now you know where the money came from what months were good which ones were slow? Now plan how to make those months even better this year.

6. Now write your business plan/goals for 2013. Break it down into months. Review each month at the end of the month and adjust for the next month. I would write each months plan now and it will be so easy to adjust it later if needed.

Remember goals can be adjusted. The more you think about them and review and rework them the more ideas you will have. It funny how lucky you get when you are ready.

Live long and prosper.
  -- Spock, "Amok Time", stardate 3372.7


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